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From Idea to Start-up: Where Do I Start?


by Gabriela Escalante, Syracuse

There are two kind of entrepreneurs: the ones that have a million ideas and don’t know where to start and the ones that start right away without thinking about it. In terms of success rates, the second ones learn from their failures and improve as they go. Now, if you are the first kind of entrepreneur, I have some advice for you to narrow your focus and get started.

In the past, I struggled with getting things done and it wasn’t until I decided I wanted to succeed that I got better at executing. Once I made it into a habit, things got way easier and way more effective. Now, I’m running a startup called EB Active and sales are moving forward. I have to admit—I absolutely love this feeling. I’m thinking that maybe I do have what it takes after all—and I’m sure you do too!

Here, you can find five pieces of advice that will allow you to move forward if you’re struggling with many ideas:

Choose one idea. At this point, it doesn’t matter which one. Choose the one that will keep you motivated as you go and stick to it. Do not rest until you either prove yourself wrong or become successful.

Talk to your potential customers. It doesn’t matter what you think. It matters whether your product or service represents value to your customers. There’s no better market research than actually getting out there and starting a conversation with potential clients. Once you know what they want, you’ll know how to exceed their expectations.

Don’t aim for perfection. Chances are that you won’t achieve perfection right away or any time soon. All you can do is do your best and learn from your failures. My first start-up was highly well known, yet it didn’t make any profits.

Choose your goals and make an action plan to reach them. Most likely, you’ll have to readjust and that’s okay. What matters is that you have a clear vision.

Don’t go to bed unless you’ve made some progress. This will allow you to form the habit of executing your ideas. The sooner you start, the faster you’ll reach your goals.

Like one of my mentors always says “there’s no better time than the present.”